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frontrangegravel

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Reply with quote  #1 
What do you all think of Cannondale's marketing on this

I think that this is an example of why so many have gone to gravel - to get away from these people driving like this. It seems to miss the mark on what most here feel - is that the case? What do you think?



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ridemagnetic

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Reply with quote  #2 
If you read the story it's not like the guy or Cannondale is promoting crazy driving, he's an aspiring rally racer. Good story, but producing a video for it was unnecessary. Chalk it up as a typical marketing mistake by a company who has the money and resources to burn. In the end I can only get too excited about the middle aged white guy with a sick car who happens to like riding a bike.
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Zurichman

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Newbie here to gravel racing/riding as I just bought the Tamland 1 this spring after being hit by a drunk on a night ride in Jan. I came to Marysville Kansas to do the Pony Express 75 miler. During that ride if I remember right I only saw 3-4 cars/trucks and they were farmers if I remember right. To go flying like crazy on those great gravel roads is crazy. I think Cannondale has it all wrong in the ad unless they are trying to convert rally car drivers to the sport. I came to gravel riding to get away from the crazy Americans that want to drive their cars way too fast on back roads. I since have done 2 gravel races/rides here in Pa. which the rides at best might have been 30 - 40% gravel. Boy do I ever wish I lived closer to the Mid West Kansas etc. I would bet that most people are doing gravel to get away from cars and traffic.

Zman

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frontrangegravel

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Reply with quote  #4 
ridemagnetic - yeah, words ok - video, bad
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drwelby

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Reply with quote  #5 
Why did he drive all those gravel roads with a gravel bike on his car? This ad makes no sense.
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Zurichman

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Quote:
Originally Posted by drwelby
Why did he drive all those gravel roads with a gravel bike on his car? This ad makes no sense.


Couldn't agree more wish I had that out my back door. All we have is mt. roads gravel.

Zman

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If it was easy it wouldn't be a memory. You just hope you don't have all your memories in the same ride. been there dun that Zman
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OTHRider

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Reply with quote  #7 
The video & story didn't make me even think about riding my bike or any bike.  I was absolutely wanting (needing) a Safari for whatever reason. 

http://flatsixes.com/cars/tuned-porsches/the-keen-project-safari-911/
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drwelby

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Reply with quote  #8 
A friend pointed out how lonely it looked as shot - an exclusive and impractical car, riding by yourself without anyone for miles. And the only riding shot is away from the camera.

I just don't get it.
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the76thtrombone

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Reply with quote  #9 
I thought tyne message wa's immediately clear. The car is a fast sports car made for the road which has had a few adaptations to be made into a car which is fast and high performance off road car. This is basically what gravel bikes are. Especially the slate. High performance off road with road racing roots. Clear a's day. They want you to think of the slate as an off road Porsche.
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TiGeo

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Reply with quote  #10 
Heard about this on the podcast.  Not sure what the big deal is...I think it's a cool ad...I dig the rally'd out Porsche.
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Zurichman

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Reply with quote  #11 
Quote:
Originally Posted by TiGeo
Heard about this on the podcast.  Not sure what the big deal is...I think it's a cool ad...I dig the rally'd out Porsche.


I live here in rural Pa. which the only place you are going to see gravel is up in the mts. So the video shows the car driving fast on lots of gravel and I am thinking boy I wish I could be riding my bike on that. And then they show a guy riding off into single track which wouldn't be my first choice to ride a gravel bike. But  hey I guess at least it's an ad for a gravel bike.


Zman

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If it was easy it wouldn't be a memory. You just hope you don't have all your memories in the same ride. been there dun that Zman
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monkeyevil

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Reply with quote  #12 
So as someone whose passion is both cars and bikes of all types, I dig the ad campaign. From a marketing perspective, it looks like it may have missed the mark since it seems to be pretty polarizing, unless that is what Cannondale was hoping for.

If you aren't familiar with the car world, specifically the Porsche world, a "Safari" build is taking a 911 and building it to go fast off the pavement. Since the Slate Force 1 has a front suspension, and at the end of the video Allan hops on what looks like single track, I'm assuming Cannondale is making the point that they are taking a style of bike typically meant to go fast on gravel on a more gnarly surface. So they are making a connection between the car and the bike by them going places you typically wouldn't expect them to.

Is a good campaign? Does it speak to the target market? I guess that depends on what they were hoping to do. As far as comments on the podcast about being dangerous, and "haven't driven like that since I was a teenager" or whatever; it's a piece of fiction meant to invoke emotion. Don't take it so literally.
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Boo Bear

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Reply with quote  #13 
As a long time lover of Porsches, rallying, and bikes, I absolutely love that video. It definitely pushes my buttons. 
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